Intellectual property can carry a significant amount of value. A brand can be distinguished by and build a reputation on its trademarks, and copyrights and patents can be a major source of income.
Successful civil litigation requires not only an understanding and appropriate application of the law, but also an ability to think on one's feet. While television and movies will have you believe that litigators can craft compelling legal arguments on the fly, the truth is that there is a thorough amount of preparation that goes into civil litigation. It is this preparation that allows for effective litigation.