Copyrights are designed to protect various types of creative works, including but not limited to movies, music, books, software and business materials.
Misappropriation of likeness and the right of publicity
Marketing is ubiquitous in society nowadays. Social media, targeting online marketing, and massive television campaigns are commonplace. Oftentimes, companies utilize endorsements to help sell their products and services. However, since access to information about individual's is easy to obtain in today's world, these companies often misappropriate likenesses and violate rights of publicity.
