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July 2019 Archives

Misappropriation of likeness and the right of publicity

Marketing is ubiquitous in society nowadays. Social media, targeting online marketing, and massive television campaigns are commonplace. Oftentimes, companies utilize endorsements to help sell their products and services. However, since access to information about individual's is easy to obtain in today's world, these companies often misappropriate likenesses and violate rights of publicity.

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