USC's men's basketball team is off to another dynamic start, causing many of the team's players to become overnight celebrities. If there is a forward or guard on the team who represents its ideals, a company may want to associate the student's athletic prowess with...
Month: January 2022
What is California postmortem image and likeness rights?
California publicity rights have well-defined statutes. This includes the rights of a deceased's estate. According to Civil Code Chapter 2 Subsection 3344.1, unauthorized use of the personality's voice, signature, photograph, likeness or name in a profitable manner...
How does intellectual property protect the rights of inventors?
Inventing something can be incredibly fulfilling and exciting. Whether an inventor stumbles on their creation accidentally or it is the result of years of meticulous research and work, inventing anything is an accomplishment worth celebrating. It is also something...
How can you identify a trade secret?
Trade secrets can provide valuable advantages to you if properly protected. When such information makes it into the wrong hands or is recklessly shared with others, you may jeopardize your competitive advantage. Knowing which information qualifies as a trade secret is...