Fergus, A Law Office
Contact Fergus, A Law Office, Today 866-256-5487
Finding Creative Solutions For Complex Problems

Helping people defend their personality rights

People know that California is a place where many wealthy and famous people live. In addition to the celebrities who congregate particularly in the southern part of this state, there are many wealthy business people, including pioneers in the technology industry, who call the San Francisco area and other parts of Northern California their home.

As a previous post on this blog has discussed, California residents, whether they are famous or not, have the right to decide how their images, their voices, and even their names are used in public, particularly when it comes to a business trying to use one's characteristics to sell a product or service.

Generally speaking, a person has the right to decide for what business purposes their images can be put, and they also have the right to make a reasonable profit from the sale.

Particularly when one is a celebrity, but in other cases as well, the mis-use of one's name or image can mean more than missing out on money that rightfully belongs to a person; it can also spell personal embarrassment or even the public loss of one's reputation, which can in turn cause further financial losses.

A person can protect her image via a number of legal means. If litigation is necessary, for instance, she can ask for a court order preventing unauthorized use, as well as compensation for any damages she suffered. She may also be able to claim an automatic $750 per mis-use as well as reimbursement for attorney fees. In some cases, punitive damages are a possibility. In this respect, our law office has successfully represented Californians both well-known and not-so-well-known in protecting their images.

On the hand, sometimes the easiest way of preventing unauthorized use is simply to negotiate an agreement so that the person who wants to use the image has an explicit license, or permission, to do so. Our office can also assist in this respect.

No Comments

Leave a comment
Comment Information
Email Us For A Response

Serious Help For Serious Legal Problems

Bold labels are required.

Contact Information

The use of the Internet or this form for communication with the firm or any individual member of the firm does not establish an attorney-client relationship. Confidential or time-sensitive information should not be sent through this form.


Privacy Policy

  • American Bar Association | Defending Liberty | Pursuing Justice
  • AV | Martindale-hubbell | PeerReviewRated | for ethical standards and legal ability
  • Bar Register | Preeminent Lawyers | 2019 | Martindale-hubbell
  • Gray S. Fergus | 5/5.0 / Peer Rating | Heigh Ethical Standing
  • AV | Martindale-hubbell | Preeminent 2019
  • Lawyers | Of | Distinction | 2019
  • Bar Register
Icon Office Address

Fergus, A Law Office
535 Mission Street 14th Floor
San Francisco, CA 94105

Toll Free: 866-256-5487
Fax: 415-537-9038
San Francisco Office Location

Icon Phone Number
Back to Top